With a week away in early June, Apple has announced two new Pride-themed watch bands. The first is a take on the company’s classic sport running style. The design features a color gradient that incorporates the iconic rainbow colors seen on a variety of Pride flags with the addition of light blue, pink, white, brown and black. The first three colors symbolize transgender and non-binary individuals, the last two represent the Black and Latinx communities.
The tape also includes a nod to the company’s history. Apple used a new weaving process to remove some of the woven fabric loops from the belt. The technique creates a two-tone effect that the company used to include “Pride” on the outward-facing portion of the band. The word is written in a cursive style similar to the style the company used for its signature Macintosh “hello” greeting in 1984.
There is also a new Pride Edition Nike Sport Loop. It features the original rainbow colors between black stripes. It also comes with a matching Nike Bounce face. Both bands are on sale today for $49 through Apple’s website, with retail stores to follow on May 26. Apple has also released a Pride Threads watch face. It is available on Apple Watch Series 4 models and above with watchOS 8.6 installed. “This new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement,” Apple said. The dial wires move as you turn the wearable’s digital crown, tap the display, or lift your wrist to activate the display.
All products recommended by Engadget have been selected by our editorial team, independent of our parent company. Some of our stories contain affiliate links. If you buy something through one of these links, we may earn an affiliate commission.